Alignment is one of those intuitive things that is easy to write about but much harder to practice. Of course HR, Finance, Communications, Operations, and Sales should be aligned towards the same goals/directions. No one is going to argue they should not be. But many organizations are full of silo-ed departments that are not aligned, … Continue reading Book Review: Rapid Realignment
First off, I am definitely not qualified to review a book on social media. I'm still learning a lot, make lots of mistakes and am still trying to figure it out along with everyone else. So I'm approaching this review from the perspective of a business leader looking to learn more about how best to … Continue reading Book Review: UnMarketing. Stop Marketing. Start Engaging.