Book Review: Onward

Onward is an enigmatic but fascinating book. It reads like a memoir, shareholder report, Howard Schultz’s personal diary, and corporate promotional material at the same time. It is simultaneously brashly conceited and remarkably humble, while being completely engaging from cover to cover. The book details Schultz’s journey as he returned as ceo (Starbucks uses lower-case … Continue reading Book Review: Onward